#youcalltheshots Did You Know Cards 02

#youcalltheshots (2014).

Project Background

“Growing numbers of youths are heading towards adulthood without drinking at all, let alone binge drinking, and the National Drug and Alcohol Research Centre says this may be partly because teenagers now spend much more of their social time on the Internet.” — Brad Crouch, Medical Reporter | The Advertiser

Alcohol is the second largest contributor to substance-related abuse in Australia. In 2008, the Australian Government funded the National Binge Drinking Strategy where the ‘Don’t turn a night out into a nightmare’ campaign was first launched in result. Subsequent to the 2008 campaign that ran until the end of January 2010, follow up campaigns were introduced. According to the National Drug Strategy Household Survey, in 2010 (via Australian Drug Foundation, 2011):

  • 87.9% of Australians aged over 14 years had drunk alcohol at some stage in their life
  • The average age at which Australians first tried alcohol was 17
  • Among 12-year olds, around 49% of boys and 38% of girls admitted they had consumed alcohol at some stage (ABC News, 2013)
  • Among 17-year olds, it was 89% of boys and 90% of girls (ABC News, 2013)

Contemporary media is changing the way we interact with people and our surrounding environment. Studies show that teenagers today are drinking less, and even opting out from drinking at all, and this may well be a result of the influence of the time spent on the Internet. It was speculated that the age group’s love for the Internet such as, social media and online games, is taking up so much of their time, and in result, not enough time left to find themselves in drinking situations.

Another reason for the decline in teenage drinking, as pointed out in this article, is a theorised explanation of the immigration of youths from different cultures where which drinking is uncommon. “The shift in drinking behaviour is likely the result of broad cultural factors,” Dr Livingston said.

There are many factors that lead to teenage drinking. If you ask a teenager why they drink, responses vary from (via Lohmann, 2013):

  • “I was bored.”
  • “Everyone else does it.”
  • “I like how it makes me feel.”
  • “People like me when I drink because I act different.”
  • “I just wanted to see what it would make me feel like.”
  • “My parents do it so it must not be a big deal.”
  • “It helps me escape reality.”

Excessive consumption of alcohol can lead to short-term and long-term effects, ranging from immediate harm such as injuries and accidents, to chronic harm. For teenage girls especially, when intoxicated, they are more likely to indulge in risky behaviour such as unsafe or unwanted sex, which can then lead to teenage pregnancy.

Campaign Strategies

Print vs. Online

Instead of using print media, the focus of the distribution of the campaign will be through online platforms. Not only is this a sustainable strategy, it also addresses the target end user and how they will interact with the campaign. Posters would be irrelevant in a sense that most teenagers would not want to be caught looking at a poster on anti-binge drinking as chances of being stereotyped by peers and society on a whole, that she is an individual with a drinking problem.

Through an online-based strategy, teenagers are able to view the campaign in the comfort of their own homes and in the privacy of their own rooms. As pointed out above as well, teenagers are spending more of their social time on the Internet. These social media platforms will communicate with our target audience by providing information about the campaign such as advice on drinking responsibly and how a night out is always better when you’re in control, and helpful contacts. All of this will then be tied together with various Social Events – using social media to inform audiences of upcoming social events and where to find us, as well as photographs of our social events.

Project Aims & Objectives

  • To create an prevention campaign for teenage girls between the ages of 13 and 17 years old who are actively involved in binge drinking.
  • To promote safety awareness amongst these teenage girls, like making bad decisions that leave them vulnerable to dangers like date rape.
  • To then educate these teenage girls in the risks involved with excessive drinking, risks involving an unstable mindset, and wilfully agreeing to unsafe or unwanted sex, even if it was not their intention.
  • To encourage them to make the right decision when on a night out with friends, to stay safe, and to stay in control.
  • To provide guidance to these teenage girls through Raise Foundation’s mentoring program, allowing for them to feel supported through tough times, especially when dealing with alcohol abuse and sexual health.

Conceptual Framework

The concept for the campaign is based on the ideas of Proverbs, a campaign that contains wisdom, truth, morals, and is memorable so that it will be spoken about amongst teenagers for a while (making the campaign go viral over the Internet i.e. #yolo). The campaign will not make the decision for them, but will provide advice between what is right and what is wrong. Approaching the campaign this way will allow teenagers to think and reflect on their habits, and are eventually able make to their own decision. Imposing the right way onto them may cause a ‘who are you to tell me what to do’ attitude as some teenagers do not like being told what to do. Hopefully the campaign will then encourage young teenagers to postpone the age at which they first start to consume alcohol, and for those teenagers who are already consuming alcohol, to promote responsible drinking.

Environment/Spatial Design Aspect

Social Events

#youcalltheshots Event Booth

Apart from the campaign launch party, #youcalltheshots will be making appearances at various social events. An information booth will be set up so that event/festival-goers will be able to know more about the campaign and participate in activities such as carnival-themed games, giant twister, obstacle course, trampoline bungee, photobooth, etc.

Where the booth is located is an important factor to consider. As you can see, by having a corner booth, it allows one of the sides to be open, therefore allowing the ease of flow for visitors for easy access and making the booth more spacious.

Photo Booth

#youcalltheshots Photo Booth #youcalltheshots Photo Booth #youcalltheshots Photo Booth
#youcalltheshots Photo Booth #youcalltheshots Photo Booth #youcalltheshots Photo Booth

Everyone, especially teenagers, love to take photos, or get their pictures taken. There is a growing culture of this idea of needing to take photographs and uploading them to social networking sites as a way of proving to others that you were there at that particular event, at that particular day/time – as the lingo goes, “pics or it didn’t happen”. So what better way to grab the attention of those festival-goers into our photo booth?


Graphic Design Aspect

Branding & Logo

#youcalltheshots Branding & Logo
The final logo does not have a black outline around the speech bubble, this is just to make clear the shape of the speech bubble that is coloured white.

Through the development stage, I have changed and refined the branding and logo for this campaign multiple times, not just in terms of design, but also in terms of choosing the right colour scheme for the whole campaign. I ended up choosing the colour pink as it stereotypically represents the female gender, teenage girls between the ages of 13 and 17.

I came up with a variety of tag lines to piece together the message of the whole campaign. I then took my tag lines and did a small survey to see which got more of a reaction, and it appeared that the tag line ‘You Call The Shots’ appealed more towards the targeted audience as it is a clever play on words. ‘You Call The Shots’ is an idiom which, figuratively speaking means, to decide on the course of action; to be in charge; to make the decisions; to decide what is to be done. ‘Shots’ also referred to a series of alcoholic beverages served in succession, usually served in small amounts in ‘shot’ glasses. So by you calling the shots, you get to decide for yourself whether you should take the shot or not.

Besides the colour and messaging, the design of the logo is based on a speech bubble which ties in with the concept of ‘advice giving’. If you can see it, the left side of the speech bubble is a profile of a person’s face, as if speaking out into the speech bubble. The person is also smiling, indicating that they a putting forth a positive message unlike the demonising of people and negative connotations associated with binge drinking in previous campaigns.

USB Wristbands & Digital Cards

#youcalltheshots USB Wristbands

#youcalltheshots Did You Know Cards 01

#youcalltheshots Did You Know Cards 02 #youcalltheshots Did You Know Cards 03 #youcalltheshots Did You Know Cards 04
#youcalltheshots Did You Know Cards 05 #youcalltheshots Did You Know Cards 06 #youcalltheshots Did You Know Cards 07

Besides getting your photograph taken at the event, we will also be giving out free USB wristbands, which is essentially the digital version of a flyer or information booklet. This way, it will be easier for visitors to hold on to, or wear, while enjoying the festival and will definitely keep them for later use instead of throwing them out.

The USB wristbands are also personalised in a way that the photographs taken at the booth will be automatically uploaded into the wristbands. Visitors can then upload the photographs onto social media sites or print it out themselves. Besides the photographs, the USB wristbands will also contain posters/postcards with ‘Did You Know’ alcohol facts that they can later print as well if they want to. There is also a card with all the social media links for those who want to follow the campaign online.

T-Shirts

#youcalltheshots T-Shirt Mock Up Designs

#youcalltheshots T-Shirt Design #youcalltheshots T-Shirt Design

T-shirts are also available for purchase at these events. I have also added two extra colours besides the colour theme of the campaign. The black ink shirts are essentially for those (particularly targeted towards guys), who do not want to wear the colour pink.

Website

#youcalltheshots Website Design

#youcalltheshots Website Design Info Page #youcalltheshots Website Design Events Page #youcalltheshots Website Design Contacts Page

Social Media

#youcalltheshots Social Media

Public Prank Video

#youcalltheshots YouTube Public Prank Video

The idea behind this video campaign was inspired by movie producers merging movie trailers with public pranks to advertise their upcoming movie i.e. the Telekinetic Coffee Shop prank used to promote the movie Carrie, it sparked a lot of views and went viral in an instant.

For this campaign, I wanted to go along the lines of creating a public prank to promote the campaign by making the video go viral. The concept of the prank is as follows:

  • A new, unopened, chilled bottle of beer glued to the walkway as part of a public prank.
  • A person walks by and spots the bottle of beer.
  • Curious, they bend over to pick up the bottle of beer but then struggle to actually pick it up.
  • The person is confused, and then maybe realising that they were just pranked.
  • The person may snap a picture and upload it to Facebook, Instagram, etc. and #totallyjustgotpranked #youcalltheshots #ycts2014 #icalltheshots #alcoholfree, etc.
  • The person walks away without the bottle of beer, and the tagline ‘You Call The Shots – preventing teenage binge drinking’ implying that you left the beer behind and didn’t need it after all.

For the purpose of this project, the prank will be partly scripted and acted out by my peers – they will be told what to do, like walk towards the beverage, pick it up, and walk away, but they won’t be told that the beverage is glued to the ground or table to capture their raw reaction.

I have uploaded the videos privately on YouTube, but if you wish to watch them, click here for the first video, and here for part II (ps. I had to tell some of my peers to fake pull the beer off the ledge because it wasn’t glued on properly). Enjoy!

– Ally xx

Oliving by Hans

Oliving by Hans products are a uniquely delicious combination of the finest meat and olive oil, but also offer guaranteed quality and low fat content. The message that they want to push through on social media is the idea that their products are made with olive oil and less saturated fat than traditional smallgoods, making them a healthier choice to ones diet. My designs have been approved and went live on various social media platforms including Facebook, Instagram, Twitter, and Pinterest.

Oliving by Hans Context


Examples of graphic works that I have created for Facebook and Instagram:
(Click on the images to see an enlarged version of the graphics)

Oliving by Hans: Mozzarella Pizza Oliving by Hans: Bacon High-5 Oliving by Hans: Don't Go Bacon My Heart Oliving by Hans: Happy Australia Day
Oliving by Hans: Party Platter Oliving by Hans: Twiggy Sticks Oliving by Hans: Find Us in the Deli Oliving by Hans: The Hans Revolution Run

Oliving by Hans: Kabana & The Benefits of Olive Oil

Examples of graphic works that I have created for Pinterest:
(Click on the images to see an enlarged version of the graphics)

Oliving by Hans: Kids Pizza Oliving by Hans: Smoked Ham Sandwich Oliving by Hans: Mediterranean Parcels
Oliving by Hans: Roasted Asparagus Oliving by Hans: Mozzarella Pizza Oliving by Hans: Spaghetti Turkey

– Ally xx

Iku Wholefood

Iku Wholefood believe that nutritious food is essential for good health and vitality: Food that is natural, wholesome, authentic, freshly prepared and tasty. The style of graphic content that they want push through on Facebook and other social media platforms, are Natural & Organic – which as advised from the founder of Iku, a lot of green, and wood textures. This is to conceptually portray the message that all their foods are dairy free, additive free, preservative free, animal free, and free from genetic modification.

Iku Wholefood Context


Examples of graphic works that I have created for Facebook and Instagram:
(Click on the images to see an enlarged version of the graphics)

Iku Wholefood: Myth Iku Wholefood: Fast, Healthy Food Iku Wholefood: Well Being Iku Wholefood: Ken Israel
Iku Wholefood: Breakfast Iku Wholefood: Raw or Cooked? Iku Wholefood: Quotes BW Richardson Iku Wholefood: Beans
Iku Wholefood: Food was created perfectly Iku Wholefood: What's your story? Iku Wholefood: Cold Pressed Juice Iku Wholefood: Balanced Diet

– Ally xx

Remains, Typography

Remains

BRIEF
Explore the design of new typographic letterforms. Your development of a series of designs about media technologies provides you with the opportunity to consider how technological changes impact our experience of typographic design, and visually represent your experiences of radio, television, SMS, and E-mail. You will design a typeface of twenty-six letter. The typeface will convey a particular media experience, and designed with consistent proportions in line weight, cross bars, curves, counters, and endings. Take creative risks and develop your studio skills in analogue and digital technologies.

CONCEPT
The media experience that inspired the design of this font is the photo-sharing application and social networking program, Instagram. Remains is a response to how I use the application, which is to take photos of food and share what I cook, what I eat, and where I eat, daily. The approach of my typography design was to shape letterforms from elements of food. I experimented using  different pasta shapes and thick liquids such as jams and sauces to create my letterforms. The design idea further developed from what I had been told by my mother as a child, to “never leave anything edible on my plate” and to “think of all the children starving in Africa.” By these words, I’ve been trained to eat everything edible on my plate as a child, only leaving behind what I cannot consume for example, bones and shells. This habit or way of eating is still in me today – I completely wipe my plate clean, and even had comments from various waiters across the cafés that I’ve been to say “well, I won’t be need to wash this plate!” Therefore the design of the letters is based on the shape of a bone from a chicken drumette. The alphabet is presented in uppercase to express importance and enforcement in a way that I have been ordered to eat a certain way. In addition, the thin lines that create the individual letters provide a sense of cleanliness, again reflecting on the idea of how I had to ‘clean’ my plate, making sure that I left nothing behind to please my mother. Also, the thin lines reflect the starving children in Africa, thin to their bones due to the lack of food.

Remains, Typography

Remains, Typography

Remains, Typography

Remains (2012).
Allison Geronimo

Lovelily Tableware Collection

Lovelily Tableware Collection

Last week on Monday the 16th of June, I was in an exhibition called ‘Botanica’ alongside my fellow SDES6700 Introduction to Ceramics class. You may have read in a previous post (even I myself cannot remember which), about me talking about this project that I have been working on as part of my university elective course. I am glad to say that I have finally completed this project, exhibited it, and now sharing with you my new ‘Lovelily’ Tableware Collection!

Lovelily Tableware Collection

Lovelily Tableware Collection

Though they spread across the water’s surface, filling it with colour and vibrancy, they are not just beautiful to look at. Water lilies and lily pads serve an important purpose in the pond, mainly in aiding in sustaining its ecosystem. They provide shade to keep the water temperature down during hot summer months, and provide shelter to any fish or living organisms inhibiting the pond from lurking predators. They also absorb nutrients in the water that would normally feed undesirable green plants such as algae, keeping the water clear and clean-looking.

Hand-building slab techniques were applied to produce the collection. Therefore, no two plates or bowls are alike, which reflects on the nature of plant growth where organisms are not always identical: their observable characteristics and traits can vary. This idea of sustenance inspired the collection – the act of sustaining life by food or providing a means of subsistence around the dining table. The name of the collection is derived from symbolisms of cultural and religious beliefs. The colour red is often associated with emotional attachments of the heart, representing love, compassion, and passion, for food in this instance. The blooming lilies represent the heart being open and filled with love (food), drawing people together to one place and share a meal made with love, compassion, and passion, and thus the Lovelily Tableware Collection.

The range is made using fine white stoneware clay where the lily pad plates were glazed using celadon which turns jade-green in reduction firing. Though all my water lily vessels had the same glaze, which was copper red, and all fired to reduction, not all of them turned out the colour they were supposed to be. I was told that it could be due to the thickness of the glaze, which I ruled out because I dipped them in for the same amount of time. I was later then told by another fellow student that it had to do with the firing temperatures. The ones that turned completely red were fired at a higher temperature than the others. Though I was a bit disappointed with the outcome of the glazes for the copper red, I have learnt to love them as a whole collection.

Lovelily Tableware Collection

Lovelily Tableware Collection

– Ally xx

Eggciting Herb Garden

Eggciting Herb Garden

“I was wondering why you have a carton of eggs on the ground!” said a fellow housemate while I was out back in the yard with a camera around my neck ready to photograph the above. I shall explain in detail below:

Hello everyone! Today I want to share with you a project (or part of a project I might say) that I have been working on as part of my Introduction to Ceramics course at uni. I said ‘part of a project’ only because it is actually one of the processes that my tutor demonstrated and talked about in one of our tutorials – and that process is called Slipcasting.

Slipcasting is basically a mass-production technique used in pottery especially for shapes that are not easily made on the wheel. Liquid clay (known as slip) is poured into a plaster mould and then removed one the clay is set solid. For a hollow piece, the liquid is poured out of the mould once the plaster has absorbed most of the liquid from the outer layer of the clay.

Our tutor also showed us how we can dip porous objects into slip. She demonstrated by dipping a sponge into the slip, had it fired and the result was just amazing. Basically what happens is that when the slipped object goes into the kiln at mid-fire glaze, the object burns out from the high temperatures and leaves the outer shell of the object. So you can imagine how a sponge turned out, it was so fragile and aesthetically beautiful as well.

So that’s what I did here, I completely submerged an egg carton in slip and let it to dry. I then did another coat of slip because the first layer started to crack while it was drying. I had the carton fired and it came out looking really great! I then applied layers and layers of oxide glazes (cobalt, chrome and china blue) and dipped the whole carton in a clear glaze. It was then fired again and this was the result:

Eggciting Herb Garden

I got the initial idea of slipcasting an egg carton through images I saw online while searching for inspiration for the first project for my ceramics course (which is ‘botanica’, basically nature-inspired). I saw images of egg cartons being used as planters, as well as pot holders for eggshell pots. So decided, why not make a permanent egg carton holder?

Eggciting Herb Garden

As you can see from the image above, the eggs don’t quite nicely sit in the hole. This is because when objects get fired in the kiln they tend to shrink a bit (and I’m guessing the two layers of slip ate a bit of space too). So my extra large eggs that I originally had saved could not fit at all, I had to buy new eggs that were smaller in size just so they could kind-of fit.

Eggciting Herb Garden

Hope you enjoyed reading and viewing this post. Please stayed tuned as well for when I actually finish making what I am supposed to make for my Botanica project. I will be making a set of plates inspired by water lilies and lily pads! The second project for this course is to make a vessel and I was thinking of stemming from project 1 and creating a centrepiece to tie the whole project together. So yes, look out for that in the next month and a half!

– Ally xx